a. 일선판매망(GRASS ROOTS)
제품이나 서비스를 구입하고 사용하는 고객과 직접 접촉하는 일선 판매망(grass roots)혹은 판매요원(sales forces)의 개별 예측치 들을 합성하여 예측치를 구하는 방법
ex)편의점 중국집 등등
* 지역별 특성이 다소 다르게 나타날 수 있기에 해당지역의 사회적 특성
1. Executive Summary
Oxford Toy is a Korean company which produces plastic toy block sets that is similar and compatible with Lego, the original inventor and market leader of such toy. It has partnership with an international toy producer Hasbro, and manufactures toys as well as produce its own design, which includes several types and sizes of bricks for various age groups.
For external env
Introduction
What is EMR?
EMR(Electronic Medical Records) is a scanned digital version of a paper medical record. EMR System is a computer-based database system specific to one position or organization, and largely used to workers for diagnoses and treatment . It is a digital record that doctors keep on their own patients’ personal information, medical history, and diagnoses. The information
Ⅰ.주제 선정(변수 선정)
지난 3월 5일 전재희 보건복지부장관이 흡연 억제를 위해 담배가격 인상의 필요성을 제기했다. 담배가격의 인상 주장은 비단 이번뿐만이 아니다. 각종 건강 및 환경단체는 물론이고 상당수의 소비자단체에서도 흡연의 위험성 등을 들어 담배가격 인상을 주장해 왔다. 그와 동
Introduction
We, Harmony Consulting Group, have started business in the field of Operations Management since 10 years ago. The ultimate mission of HCG is Delivering customer satisfaction. ”We care for our clients' business as our business”.
We are the trusted advisor to clients delivering customized services that solve their facing problems and create competitive advantage for winning the
▶ Mobile OS market : Two-sided market!
▷ Two-sided market?
the market in which one or multiple platforms enable two user groups to interact
▷ Network effect?
the number of users on both sides of the platform is dependent upon that of each other’s
▶ Network effect
- Mobile phone makers choose mobile OSs preferred by customers
and customers tend to choose mobile OS
Current market condition of the mobile phone and mobile OS
The growth of mobile phone market is closely related with the mobile OS market because the mobile OS market, which is in a form of two-side market, is a platform between the hardware makers and the consumers. Two-sided market is market in which one or multiple platforms enable two user groups to interact. Network effect is an important c
3. SWOT( strength, weakness, opportunity, threat)
1) Strength
Need to put little effort to memorize daily lives.
Low possibility of making an error or distort when delivering information.
2) Weakness
Private memory could be violated.
It requires high cost to initiate the business.
3) Opportunity
To expand the business into a variety of fields such as medical science.
New business and in
Tt = trend value for carlson department set sales in period t
b0 = intercept of the trend line
b1 = slope of the trend line
α의 역할
α값이 클수록 예측치는 수요변화에 더 많이 반응하며, α값이 작을수록 평활의 효과는 더 커짐
α값의 결정방법
여러 개의 α값에 대해 예측치를 구한다음, 그 중에서 예측 오차를
Forecasting period :
5 days
We predict day demands.
So, the time horizon of our forecast is a short term forecasting.
New forecast
= Last period’s forecast + α(Last period’s actual demand – Last period’s forecast)
Recent data is reflected considerably.
More objective than others (Only α is subjective)
At lunch, after first class, before graduate school class and